D2C Brand: Cart Recovery Automation
Case:
A popular fashion D2C brand was losing a significant portion of potential revenue due to cart abandonment during seasonal sales. Manual follow-up was not scalable.
Solution:
The brand integrated WhatZCRM's cart recovery automation to send personalized WhatsApp messages featuring product images, time-sensitive discounts, and direct checkout links. The system triggered reminders based on cart activity.
Result:
In just two weeks, they recovered ₹3.2 lakhs in lost revenue. Conversion rates improved without increasing ad spend, and WhatsApp became their highest ROI sales channel.
Beauty Store: Order Notifications & Engagement
Case:
An online cosmetics store was overwhelmed by repetitive customer queries related to order status and delivery timelines, leading to support overload.
Solution:
The retailer used WhatZCRM to automate end-to-end order communication via WhatsApp—including order confirmations, shipping updates, and delivery alerts—keeping customers informed in real time.
Result:
Customer support queries dropped by 60%, freeing up staff for sales and engagement. Customers appreciated the proactive updates, which led to higher satisfaction and repeat purchases.
Electronics Seller: AI Chat Support
Case:
A fast-growing electronics brand was receiving hundreds of product-related queries daily, overwhelming their support team and delaying responses.
Solution:
WhatZCRM's AI assistant was deployed on WhatsApp to handle FAQs, specifications, warranty questions, and compatibility issues. Complex queries were auto-routed to human agents with full context.
Result:
Response time dropped to under 15 seconds, and the support team was able to manage double the volume with the same resources. Customer satisfaction scores improved significantly.
Footwear Brand: WhatsApp Campaign Marketing
Case:
A lifestyle footwear brand experienced low email engagement during new collection launches and sought to improve direct-to-customer reach.
Solution:
WhatZCRM launched segmented WhatsApp broadcast campaigns for product launches, using pre-approved promotional templates and media-rich messages.
Result:
The brand achieved a 92% open rate and 3x more traffic to product pages compared to email campaigns, resulting in significantly higher conversions.
Mobile Accessories Store: Return & Exchange Workflow Automation
Case:
An accessories seller was losing customers due to a slow, manual returns process, which caused frustration and refund delays.
Solution:
WhatZCRM enabled automated WhatsApp return initiation, pickup scheduling, and real-time updates, reducing dependency on phone/email communication.
Result:
Return handling time was reduced by 70%, and the store received an average customer feedback rating of 4.9/5 on post-purchase service.
