In 2026, WhatsApp remains one of the most widely used messaging platforms globally, not just for personal conversations but also for business communication. With millions of users interacting with brands over WhatsApp every day, security and trust have become top concerns. To help users quickly identify authentic business accounts, WhatsApp offers a verified badge (blue tick) for eligible business profiles.
This badge signals trust and boosts credibility with customers, helping brands stand out and reduce the risk of impersonation.
In this guide, we’ll explain what the WhatsApp Blue Tick is, how it works in 2026, who is eligible, and how your business can get verified step-by-step.
What Do We Know About WhatsApp Blue Tick Verification?
The WhatsApp Blue Tick is a verification badge that appears next to your business name on WhatsApp. It indicates that Meta (WhatsApp’s parent company) has confirmed the authenticity of your business based on the submitted details or verification criteria. This badge helps customers recognize genuine businesses, enhancing trust and legitimacy.
The blue tick badge is similar to the verified badges seen on other Meta properties, such as Facebook and Instagram. It shows users that a business account is authentic and has been verified through the official verification process.
Blue Tick vs Green Tick: What Changed?
Previously, WhatsApp used a green tick to indicate verified business accounts primarily for large brands using the Business API. As Meta unified its verification initiative across platforms (WhatsApp, Instagram, and Facebook), the badge evolved into a blue verified badge. This aligns with Meta’s cross-platform identity standards, making it easier for users to recognize trusted businesses anywhere in the Meta ecosystem.
Benefits of WhatsApp Blue Tick for Businesses
A verified badge provides:
- Enhanced customer trust
- Better brand visibility
- Lower impersonation risk
- Higher engagement and response rates
- Improved conversion and professional credibility
Customers are more likely to trust verified businesses, especially when contacting them through messaging platforms.
Also Read: How WhatsApp CRM Made Simple with WhatZCRM?
Who Is Eligible for WhatsApp Blue Tick in 2026?
Not all WhatsApp accounts can get the blue tick; it’s specifically designed for business accounts. There are two primary eligibility paths:
WhatsApp Business App (Meta Verified)
Small businesses can subscribe to Meta Verified within the WhatsApp Business app. This paid subscription provides the blue tick, enhanced brand protection, and additional support features.
WhatsApp Business API (Official Business Account)
Larger or scaling businesses using the WhatsApp Business API can apply for verification based on business credibility and documentation. This route doesn’t require a paid subscription but has stricter qualifications.
In both cases, the badge signals a verified identity, but eligibility depends on meeting Meta’s current criteria. Individuals or personal accounts cannot receive the blue tick.
Two Ways to Get WhatsApp Blue Tick Verification
There are two official paths to apply for verification, each suited to different types of businesses.
1. WhatsApp Business App + Meta Verified
This is a paid subscription service available directly inside the WhatsApp Business app settings. Once subscribed and approved, your account gets the blue tick badge. Meta Verified also adds brand protection and priority support features.
2 WhatsApp Business API (Official Business Account)
This route is suited for businesses with advanced WhatsApp needs (CRM integration, automated messaging at scale, etc.). By using the WhatsApp Business API and completing Meta Business verification, you can apply for the blue tick without a subscription fee, though strict criteria apply.
WhatsApp Blue Tick Verification Requirements in 2026
To qualify for verification, Meta considers a number of factors depending on your application route:
For Meta Verified (Business App)
- Must have a WhatsApp Business App account
- Your region must support Meta Verified subscriptions
- Business account details must be accurate and consistent across Meta systems
For Business API Verification
- WhatsApp Business API account activated and linked
- Meta Business Manager verification completed
- Display name approved by Meta
- Two-Factor Authentication (2FA) enabled
- Meaningful online presence or brand notability
- Not violating WhatsApp’s commerce and messaging policies
Notability (e.g., news mentions or external coverage) can improve your chances but does not guarantee approval.
Also Read: How WhatsApp API Integration Works & Why Your Business Needs It
Step-by-Step: How to Get WhatsApp Blue Tick Using Business API
Here’s a practical process for API users:
- Set up a WhatsApp Business API account via Meta Business Manager.
- Complete Meta Business verification (including company documents).
- Enable two-factor authentication (2FA) on your WhatsApp number.
- Ensure your display name is approved.
- Navigate to WhatsApp Manager → Submit Verification Request.
- Provide details and links that support your brand’s credibility.
- Wait for Meta’s review and receive the badge if approved.
This review can take several days, and if rejected, you’ll need to wait before reapplying.
How Long Does WhatsApp Blue Tick Verification Take?
The review period depends on the route you choose:
- Meta Verified (Business App): Often reviewed within a few business days.
- API Verification: Typically up to one week or longer, depending on completeness and notability.
If documentation is incomplete or inconsistent, the process may take longer.
Common Reasons WhatsApp Blue Tick Applications Get Rejected
Even after submitting, Meta may decline an application for reasons such as:
✔ Inconsistent business information
✔ Lack of online presence or media references
✔ Account not meeting API standards
✔ Name mismatch between documents and profile
✔ Policy violations or restricted industry category
If rejected, try improving documentation and presence before reapplying.
How WhatsApp CRM Platforms Help With Blue Tick Eligibility
CRM integrations help manage messaging at scale, centralize customer conversations, and maintain compliance, all of which can support a smoother verification process with APIs. Many platforms help businesses maintain consistent account usage, messaging quality, and documentation requirements.
Who Should Apply for WhatsApp Blue Tick in 2026?
Ideal candidates include:
- Businesses with high WhatsApp traffic
- Companies needing credential verification
- Brands looking to reduce fraud risk
- Enterprises and growing SMBs seeking professionalism
Smaller businesses might prefer the Meta Verified subscription route, while larger entities may choose API verification for long-term credibility.
Final Thoughts:
Getting the WhatsApp Blue Tick in 2026 can significantly boost your business’s trust factor and credibility, whether through Meta Verified or API verification. It enhances communication confidence and positions your brand as professional and authentic.
WhatsApp Blue Tick verification helps businesses establish trust and credibility on WhatsApp. With an AI-powered WhatsApp CRM like WhatZCRM, businesses can manage WhatsApp Business API setup, compliance, and customer communication more efficiently.
FAQs About WhatsApp Blue Tick Verification
Yes, you can use the WhatsApp Business API without Blue Tick verification. Business verification through Meta is mandatory to activate the API, but the verified badge (Blue Tick) is optional and granted only after additional review. Many businesses use the API successfully without the badge.
WhatsApp verification timelines vary by method.
Meta Verified (Business App): Usually takes a few business days.
WhatsApp Business API: Typically takes 2 to 10 business days, depending on documentation accuracy and Meta’s review process.
To get a verified badge on WhatsApp, businesses must either:
• Subscribe to Meta Verified through the WhatsApp Business App, or
• Apply for verification via the WhatsApp Business API after completing Meta Business verification and meeting eligibility criteria.
Personal WhatsApp channels or individual accounts cannot be verified.
Yes. WhatsApp Blue Tick and Green Tick represent the same verification status. The Green Tick was replaced by the Blue Tick as part of Meta’s unified verification system across WhatsApp, Facebook, and Instagram.
You can apply for the WhatsApp Blue Tick by subscribing to Meta Verified in the WhatsApp Business App or by submitting a verification request through WhatsApp Manager after setting up the WhatsApp Business API and completing Meta Business verification.
Yes. Small businesses can get a WhatsApp Blue Tick through a Meta Verified subscription on the WhatsApp Business App.
The blue tick remains as long as the business continues to meet Meta’s eligibility criteria or maintains the Meta Verified subscription.
Business App + Meta Verified: Paid subscription required (pricing varies by region).
Business API: Verification itself is free, but eligibility criteria must be met and third-party BSP tools may be required.
