{"id":2649,"date":"2026-08-31T08:01:21","date_gmt":"2026-08-31T08:01:21","guid":{"rendered":"https:\/\/www.whatzcrm.com\/blog\/?p=2649"},"modified":"2026-08-31T08:05:12","modified_gmt":"2026-08-31T08:05:12","slug":"what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged","status":"publish","type":"post","link":"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/","title":{"rendered":"What Is WhatsApp Quality Rating, and How Do You Avoid Getting Flagged?\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2649\" class=\"elementor elementor-2649\">\n\t\t\t\t<div class=\"elementor-element elementor-element-144f0cb e-flex e-con-boxed e-con e-parent\" data-id=\"144f0cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d82aea elementor-widget elementor-widget-text-editor\" data-id=\"9d82aea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If your business uses WhatsApp Business API for broadcasts, notifications, marketing campaigns, or automated customer communication, <\/span><b>WhatsApp Quality Rating<\/b><span style=\"font-weight: 400;\"> is one of the most important account-health signals to monitor.<\/span><\/p><p><span style=\"font-weight: 400;\">A poor rating can affect messaging limits, campaign performance, and your ability to scale WhatsApp communication. The biggest causes are usually negative customer feedback, including blocks and reports, irrelevant messages, poor targeting, and excessive messaging.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#What_Do_We_Know_About_WhatsApp_Quality_Rating\" >What Do We Know About WhatsApp Quality Rating?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#How_WhatsApp_Quality_Rating_Is_Different_From_Messaging_Limits\" >How WhatsApp Quality Rating Is Different From Messaging Limits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#How_Does_WhatsApp_Quality_Rating_Work\" >How Does WhatsApp Quality Rating Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#6_Reasons_for_a_Low_WhatsApp_Quality_Rating\" >6 Reasons for a Low WhatsApp Quality Rating<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#1_Sending_Messages_Without_Proper_Opt-In\" >1. Sending Messages Without Proper Opt-In<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#2_Sending_Too_Many_WhatsApp_Messages\" >2. Sending Too Many WhatsApp Messages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#3_Irrelevant_WhatsApp_Templates\" >3. Irrelevant WhatsApp Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#4_Poorly_Targeted_Broadcast_Campaigns\" >4. Poorly Targeted Broadcast Campaigns<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#What_Does_a_Flagged_WhatsApp_Number_Mean\" >What Does a Flagged WhatsApp Number Mean?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#How_to_Avoid_Getting_Flagged_on_WhatsApp\" >How to Avoid Getting Flagged on WhatsApp<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#1_Collect_Clear_Customer_Opt-Ins\" >1. Collect Clear Customer Opt-Ins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#2_Segment_Your_WhatsApp_Audience\" >2. Segment Your WhatsApp Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#3_Personalize_Your_Templates\" >3. Personalize Your Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#4_Control_Campaign_Frequency\" >4. Control Campaign Frequency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#5_Monitor_Quality_and_Campaign_Analytics\" >5. Monitor Quality and Campaign Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#6_Act_Quickly_When_Quality_Drops\" >6. Act Quickly When Quality Drops<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#How_to_Check_WhatsApp_Quality_Rating\" >How to Check WhatsApp Quality Rating<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#WhatsApp_Quality_Rating_Best_Practices_Quick_Checklist\" >WhatsApp Quality Rating Best Practices: Quick Checklist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#How_WhatZCRM_Helps_Protect_WhatsApp_Campaign_Quality\" >How WhatZCRM Helps Protect WhatsApp Campaign Quality<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.whatzcrm.com\/blog\/what-is-whatsapp-quality-rating-and-how-do-you-avoid-getting-flagged\/#Frequently_Asked_Questions_FAQs\" >Frequently Asked Questions (FAQs)<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Do_We_Know_About_WhatsApp_Quality_Rating\"><\/span><span style=\"font-weight: 400;\">What Do We Know About WhatsApp Quality Rating?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">WhatsApp Quality Rating measures how recipients respond to messages sent from a business phone number. WhatsApp uses customer feedback signals such as blocks, reports, and other negative interactions to assess message quality.<\/span><\/p><p><span style=\"font-weight: 400;\">Current WhatsApp platform documentation describes three primary quality states:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>High \u2013 Green:<\/b><span style=\"font-weight: 400;\"> Healthy messaging quality<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Medium \u2013 Yellow:<\/b><span style=\"font-weight: 400;\"> Negative signals are increasing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Low \u2013 Red:<\/b><span style=\"font-weight: 400;\"> Significant negative feedback is being detected<\/span><\/li><\/ul><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2654 size-full\" src=\"https:\/\/www.whatzcrm.com\/blog\/wp-content\/uploads\/2026\/08\/WhatsApp-Quality-Score.png\" alt=\"WhatsApp Quality Score\" width=\"672\" height=\"491\" srcset=\"https:\/\/www.whatzcrm.com\/blog\/wp-content\/uploads\/2026\/08\/WhatsApp-Quality-Score.png 672w, https:\/\/www.whatzcrm.com\/blog\/wp-content\/uploads\/2026\/08\/WhatsApp-Quality-Score-300x219.png 300w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p><p><span style=\"font-weight: 400;\">When quality deteriorates significantly, a phone number can enter a flagged or restricted state, depending on the account&#8217;s circumstances and platform rules. Current documentation from WhatsApp providers also indicates that sustained low quality can affect messaging limits.<\/span><\/p><p><span style=\"font-weight: 400;\">In simple terms:<\/span><\/p><p><b>Good customer experience \u2192 better quality \u2192 healthier messaging capacity.<\/b><\/p><p><b>Spam-like behavior \u2192 blocks\/reports \u2192 lower quality \u2192 potential restrictions.<\/b><\/p><h2><span class=\"ez-toc-section\" id=\"How_WhatsApp_Quality_Rating_Is_Different_From_Messaging_Limits\"><\/span><span style=\"font-weight: 400;\">How WhatsApp Quality Rating Is Different From Messaging Limits<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Quality Rating and <\/span><a href=\"https:\/\/www.whatzcrm.com\/blog\/how-to-send-bulk-whatsapp-messages\/\"><span style=\"font-weight: 400;\">WhatsApp messaging limits<\/span><\/a><span style=\"font-weight: 400;\"> are related, but they are not the same thing.<\/span><\/p><p><b>Quality Rating<\/b><span style=\"font-weight: 400;\"> measures the health of your messaging based on recipient feedback.<\/span><\/p><p><span style=\"font-weight: 400;\">Messaging limits determine how many unique customers your business can initiate conversations with during a rolling period.<\/span><\/p><p><span style=\"font-weight: 400;\">A healthy quality rating can support scaling messaging limits, while poor quality can prevent scaling or contribute to restrictions.<\/span><\/p><p><b>Also Read<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.whatzcrm.com\/blog\/how-many-messages-can-i-send-per-day-on-whatsapp-business-api\/\"><span style=\"font-weight: 400;\">How Many Messages Can I Send Per Day on WhatsApp Business API<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"How_Does_WhatsApp_Quality_Rating_Work\"><\/span><span style=\"font-weight: 400;\">How Does WhatsApp Quality Rating Work?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">WhatsApp evaluates signals generated by recipients when they receive messages from your business.<\/span><\/p><p><span style=\"font-weight: 400;\">Important signals include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users blocking your business<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users reporting your messages<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reasons given when users block your business<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Negative reactions to campaigns<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poorly targeted or irrelevant communication<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Excessive messaging frequency<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">For example, imagine an education company sends a promotional message to 20,000 contacts who never requested updates. If a significant number of recipients block or report the business, the phone number&#8217;s quality can deteriorate.<\/span><\/p><p><span style=\"font-weight: 400;\">This is why simply having a large contact database does not guarantee successful <\/span><a href=\"https:\/\/www.whatzcrm.com\/whatsapp-marketing\"><span style=\"font-weight: 400;\">WhatsApp marketing.<\/span><\/a><\/p><p><b>The quality of your audience matters more than the size of your database.<\/b><\/p><p><b>Also Read: <\/b><a href=\"https:\/\/www.whatzcrm.com\/blog\/how-to-choose-the-best-whatsapp-marketing-software-for-business-growth\/\"><span style=\"font-weight: 400;\">How to Choose the Best WhatsApp Marketing Software for Business Growth<\/span><\/a><\/p><h2><span class=\"ez-toc-section\" id=\"6_Reasons_for_a_Low_WhatsApp_Quality_Rating\"><\/span><span style=\"font-weight: 400;\">6 Reasons for a Low WhatsApp Quality Rating<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"1_Sending_Messages_Without_Proper_Opt-In\"><\/span><span style=\"font-weight: 400;\">1. Sending Messages Without Proper Opt-In<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">One of the biggest risks is messaging people who have not agreed to receive communications from your business.<\/span><\/p><p><span style=\"font-weight: 400;\">Purchased databases, scraped phone numbers, old customer lists, or contacts collected without clear WhatsApp consent can generate negative feedback.<\/span><\/p><p><span style=\"font-weight: 400;\">Only send proactive messages to customers who have a legitimate reason to receive them and have provided appropriate consent.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"2_Sending_Too_Many_WhatsApp_Messages\"><\/span><span style=\"font-weight: 400;\">2. Sending Too Many WhatsApp Messages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">Even customers who opted in can become frustrated if they receive multiple promotional messages every day.<\/span><\/p><p><span style=\"font-weight: 400;\">Over-messaging can increase:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blocks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reports<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unsubscribes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low engagement<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Negative customer sentiment<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Current guidance recommends being thoughtful about messaging frequency and avoiding unnecessary broadcasts.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"3_Irrelevant_WhatsApp_Templates\"><\/span><span style=\"font-weight: 400;\">3. Irrelevant WhatsApp Templates<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">A customer who opted in for order updates may not want daily promotional offers. Your message should match the reason the customer agreed to receive communication.<\/span><\/p><p><span style=\"font-weight: 400;\">For example:<\/span><\/p><p><b>Better:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u201cYour order #5821 has been shipped. Track your delivery here.\u201d<\/span><\/p><p><b>Riskier:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">\u201c\ud83d\udd25 BUY NOW! 50% OFF! Limited offer! Click immediately!\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">The second message may feel unrelated or overly promotional, particularly if the recipient did not expect marketing communication.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"4_Poorly_Targeted_Broadcast_Campaigns\"><\/span><span style=\"font-weight: 400;\">4. Poorly Targeted Broadcast Campaigns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">Sending the same message to every customer is another common mistake.<\/span><\/p><p><span style=\"font-weight: 400;\">Instead, segment customers based on:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purchase history<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product interest<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead stage<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer type<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Previous conversations<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This is where a WhatsApp CRM can become valuable because businesses can combine segmentation, campaign automation, templates, and analytics rather than sending uncontrolled bulk messages.<\/span><\/p><p><b>Also Read:<\/b> <a href=\"https:\/\/www.whatzcrm.com\/blog\/15-whatsapp-greeting-message-examples-for-businesses\/\"><span style=\"font-weight: 400;\">Types of WhatsApp Message Templates: Explained in Detail<\/span><\/a><\/p><h2><span class=\"ez-toc-section\" id=\"What_Does_a_Flagged_WhatsApp_Number_Mean\"><\/span><span style=\"font-weight: 400;\">What Does a Flagged WhatsApp Number Mean?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">A flagged status indicates that the phone number has experienced serious quality problems and requires attention.<\/span><\/p><p><span style=\"font-weight: 400;\">Current provider documentation states that if a number remains in a low\/flagged quality state for a sustained period, messaging limits may be reduced to the next lower tier. Yellow.ai&#8217;s current documentation, for example, states that a number flagged for more than seven consecutive days can have its messaging limit reduced.<\/span><\/p><p><span style=\"font-weight: 400;\">This creates a potentially damaging cycle:<\/span><\/p><p><b>Poor targeting \u2192 negative feedback \u2192 low quality \u2192 flagged status \u2192 lower messaging capacity \u2192 reduced campaign reach.<\/b><\/p><p><span style=\"font-weight: 400;\">Therefore, businesses should not wait until a number becomes restricted before reviewing campaign performance.<\/span><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-2655 size-full\" src=\"https:\/\/www.whatzcrm.com\/blog\/wp-content\/uploads\/2026\/08\/Improve-WhatsApp-Quality-Score.png\" alt=\"Improve WhatsApp Quality Score\" width=\"829\" height=\"432\" srcset=\"https:\/\/www.whatzcrm.com\/blog\/wp-content\/uploads\/2026\/08\/Improve-WhatsApp-Quality-Score.png 829w, https:\/\/www.whatzcrm.com\/blog\/wp-content\/uploads\/2026\/08\/Improve-WhatsApp-Quality-Score-300x156.png 300w, https:\/\/www.whatzcrm.com\/blog\/wp-content\/uploads\/2026\/08\/Improve-WhatsApp-Quality-Score-768x400.png 768w\" sizes=\"(max-width: 829px) 100vw, 829px\" \/><\/p><h2><span class=\"ez-toc-section\" id=\"How_to_Avoid_Getting_Flagged_on_WhatsApp\"><\/span><span style=\"font-weight: 400;\">How to Avoid Getting Flagged on WhatsApp<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"1_Collect_Clear_Customer_Opt-Ins\"><\/span><span style=\"font-weight: 400;\">1. Collect Clear Customer Opt-Ins<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">Make your WhatsApp opt-in process transparent. You can collect consent through:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website forms<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing pages<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SMS<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-person registration<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WhatsApp conversations<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checkout forms<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Other appropriate customer touchpoints<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Also explain what type of messages customers will receive.<\/span><\/p><p><b>Also Read<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.whatzcrm.com\/blog\/whatsapp-opt-in-rules-legal-consent\/\"><span style=\"font-weight: 400;\">WhatsApp Opt-In Rules: What Counts as Legal Consent in 2026<\/span><\/a><\/p><h3><span class=\"ez-toc-section\" id=\"2_Segment_Your_WhatsApp_Audience\"><\/span><span style=\"font-weight: 400;\">2. Segment Your WhatsApp Audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">Don&#8217;t broadcast every campaign to your entire database. Create segments such as:<\/span><\/p><p><b>New Leads \u2192 Follow-up messages<\/b><\/p><p><b>Existing Customers \u2192 Product updates<\/b><\/p><p><b>Inactive Customers \u2192 Re-engagement campaigns<\/b><\/p><p><b>High-Intent Leads \u2192 Sales follow-ups<\/b><\/p><p><span style=\"font-weight: 400;\">Relevant communication generally creates a better customer experience than indiscriminate bulk messaging.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"3_Personalize_Your_Templates\"><\/span><span style=\"font-weight: 400;\">3. Personalize Your Templates<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">Use customer information where appropriate, such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Name<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appointment<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead stage<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Personalization should be meaningful rather than simply inserting a customer&#8217;s name into a generic advertisement.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"4_Control_Campaign_Frequency\"><\/span><span style=\"font-weight: 400;\">4. Control Campaign Frequency<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">Create a communication calendar before launching broadcasts.<\/span><\/p><p><span style=\"font-weight: 400;\">Ask:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did this customer recently receive a message?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is this message genuinely useful?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the campaign relevant to this segment?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can the message wait?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is there a clear reason for contacting the customer?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">A smaller, relevant campaign is often safer than a large campaign that generates blocks and reports.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"5_Monitor_Quality_and_Campaign_Analytics\"><\/span><span style=\"font-weight: 400;\">5. Monitor Quality and Campaign Analytics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">Don&#8217;t evaluate campaigns only by delivery numbers.<\/span><\/p><p><span style=\"font-weight: 400;\">Track:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delivery rate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Read rate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Replies<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blocks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reports<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Template performance<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">WhatZCRM&#8217;s analytics capabilities include campaign performance and<\/span><a href=\"https:\/\/www.whatzcrm.com\/blog\/types-of-whatsapp-message-templates-explained-in-detail\/\"><span style=\"font-weight: 400;\"> WhatsApp template<\/span><\/a><span style=\"font-weight: 400;\"> performance metrics, allowing businesses to identify which campaigns and templates are performing well.<\/span><\/p><h3><span class=\"ez-toc-section\" id=\"6_Act_Quickly_When_Quality_Drops\"><\/span><span style=\"font-weight: 400;\">6. Act Quickly When Quality Drops<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">If quality moves from High to Medium, don&#8217;t ignore it.<\/span><\/p><p><span style=\"font-weight: 400;\">Review your most recent campaigns and identify:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which template was used?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which audience received it?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How frequently were they contacted?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did blocks or reports increase?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Was the message relevant?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did the campaign generate meaningful engagement?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Stopping a problematic campaign early can help prevent a small quality issue from becoming a larger account-health problem.<\/span><\/p><p><b>Also Read: <\/b><a href=\"https:\/\/www.whatzcrm.com\/blog\/how-to-send-bulk-whatsapp-messages\/\"><span style=\"font-weight: 400;\">How to Send Bulk WhatsApp Messages Without Getting Banned in 2026<\/span><\/a><\/p><h2><span class=\"ez-toc-section\" id=\"How_to_Check_WhatsApp_Quality_Rating\"><\/span><span style=\"font-weight: 400;\">How to Check WhatsApp Quality Rating<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Businesses using the WhatsApp Business Platform can monitor their phone number&#8217;s quality information through WhatsApp Manager.<\/span><\/p><p><span style=\"font-weight: 400;\">Current provider documentation describes checking the quality rating under the account&#8217;s phone-number management area.<\/span><\/p><p><span style=\"font-weight: 400;\">For businesses using a WhatsApp CRM, monitoring should ideally happen alongside campaign analytics rather than as a separate manual task.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"WhatsApp_Quality_Rating_Best_Practices_Quick_Checklist\"><\/span><span style=\"font-weight: 400;\">WhatsApp Quality Rating Best Practices: Quick Checklist<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Before sending a <\/span><a href=\"https:\/\/www.whatzcrm.com\/whatsapp-campaign-automation\"><span style=\"font-weight: 400;\">WhatsApp campaign<\/span><\/a><span style=\"font-weight: 400;\">, ask:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the customer opted in?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the message relevant to this audience?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the template approved and appropriate?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have we contacted this customer recently?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the content useful or expected?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the audience properly segmented?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can we measure blocks and negative feedback?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do we have a plan if quality drops?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If the answer to several of these questions is \u201cno,\u201d reconsider the campaign before sending it.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"How_WhatZCRM_Helps_Protect_WhatsApp_Campaign_Quality\"><\/span><span style=\"font-weight: 400;\">How WhatZCRM Helps Protect WhatsApp Campaign Quality<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">WhatZCRM is designed around WhatsApp Business communication, combining CRM capabilities with automation, segmentation, campaign management, and analytics.<\/span><\/p><p><span style=\"font-weight: 400;\">Instead of treating WhatsApp as a simple bulk messaging channel, businesses can use a more structured approach:<\/span><\/p><p><b>Segment \u2192 Personalize \u2192 Automate \u2192 Monitor \u2192 Optimize<\/b><\/p><p><span style=\"font-weight: 400;\">WhatZCRM provides campaign analytics and template-performance tracking, helping teams understand delivery, engagement, replies, clicks, and conversion-related performance.<\/span><\/p><p><span style=\"font-weight: 400;\">This supports a more controlled WhatsApp marketing strategy where businesses can identify underperforming campaigns before repeatedly sending the same type of message to a large audience.<\/span><\/p><div style=\"text-align: center; margin: 20px 0;\"><a style=\"display: inline-flex; align-items: center; gap: 8px; background-color: #25d366; color: #fff; padding: 12px 20px; border-radius: 8px; font-weight: bold; text-decoration: none; font-family: sans-serif;\" href=\"https:\/\/app.whatzcrm.com\/register\" target=\"_blank\" rel=\"noopener\">Start Free \u2014 Trial Toady <\/a><\/div><h3><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><span style=\"font-weight: 400;\">Final Thoughts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">Understanding <\/span><b>what is WhatsApp Quality Rating<\/b><span style=\"font-weight: 400;\"> is essential for any business using WhatsApp Business API at scale.<\/span><\/p><p><span style=\"font-weight: 400;\">The goal isn&#8217;t simply to send more messages. The goal is to send <\/span><b>the right message, to the right customer, at the<\/b><a href=\"https:\/\/www.whatzcrm.com\/blog\/best-time-to-send-whatsapp-marketing-messages\/\"><b> right time<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Maintain clear opt-ins, segment your audience, personalize templates, control campaign frequency, monitor negative feedback, and act quickly when quality begins to decline.<\/span><\/p><p><span style=\"font-weight: 400;\">For businesses managing large WhatsApp campaigns, combining these practices with CRM automation and analytics can make WhatsApp communication more controlled, measurable, and sustainable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b27395 e-flex e-con-boxed e-con e-parent\" data-id=\"8b27395\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d701f0 elementor-widget elementor-widget-html\" data-id=\"0d701f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\nh1, h2, h3, h4, h5, p{\r\nmargin-bottom: 10px !important;\r\n}\r\np>span{\r\ncolor:#002050;\r\n}\r\np{\r\ncolor:#002050;\r\n}\r\nli{\r\ncolor:#002050 !important;\r\n}\r\nh3{\r\nfont-size: 1.8rem;\r\n}\r\nh2{\r\nfont-size: 2.2rem;\r\n}\r\nh4{font-size: 2rem;\r\n}\r\n\r\n<\/style>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d91a910 e-flex e-con-boxed e-con e-parent\" data-id=\"d91a910\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17343c9 elementor-widget elementor-widget-html\" data-id=\"17343c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQs\"><\/span>Frequently Asked Questions (FAQs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<style>\r\n.faq-container {\r\n  max-width: 800px;\r\n  margin: 0 auto;\r\n}\r\nbutton.accordion {\r\n  background-color: #25D366;\r\n  color: #fff;\r\n  cursor: pointer;\r\n  padding: 16px 20px;\r\n  width: 100%;\r\n  border: none;\r\n  text-align: left;\r\n  outline: none;\r\n  font-size: 17px;\r\n  border-radius: 8px;\r\n  transition: background-color 0.3s ease;\r\n  margin-top: 5px;\r\n  box-shadow: 0 2px 6px rgba(0,0,0,0.1);\r\n  position: relative;\r\n}\r\nbutton.accordion:hover {\r\n  background-color: #1EB857;\r\n}\r\nbutton.accordion.active-acc {\r\n  background-color: #1EB857;\r\n}\r\nbutton.accordion::after {\r\n  content: '+';\r\n  font-size: 20px;\r\n  font-weight: bold;\r\n  position: absolute;\r\n  right: 20px;\r\n  top: 50%;\r\n  transform: translateY(-50%);\r\n}\r\nbutton.accordion.active-acc::after {\r\n  content: '\u2212';\r\n}\r\ndiv.panel {\r\n  padding: 14px 20px;\r\n  background-color: #F9F9F9;\r\n  display: none;\r\n  overflow: hidden;\r\n  border-radius: 0 0 8px 8px;\r\n  border: 1px solid #E0E0E0;\r\n  line-height: 1.6;\r\n  margin-top: 4px;\r\n}\r\n<\/style>\r\n\r\n<div class=\"faq-container\">\r\n\r\n  <button class=\"accordion\">1. What causes WhatsApp Quality Rating to drop?<\/button>\r\n  <div class=\"panel\">\r\n    <p>Common causes include messaging users without proper opt-in, sending irrelevant or repetitive content, excessive messaging, poor audience targeting, and campaigns that generate high levels of blocks, reports, or other negative feedback from recipients.<\/p>\r\n  <\/div>\r\n\r\n  <button class=\"accordion\">2. What does a red WhatsApp Quality Rating mean?<\/button>\r\n  <div class=\"panel\">\r\n    <p>A red WhatsApp Quality Rating generally indicates a low-quality state. It suggests that the business is receiving significant negative feedback from recipients and should review its messaging frequency, targeting, content relevance, and opt-in practices immediately.<\/p>\r\n  <\/div>\r\n\r\n  <button class=\"accordion\">3. Can a low WhatsApp Quality Rating be improved?<\/button>\r\n  <div class=\"panel\">\r\n    <p>Yes. Businesses can improve their WhatsApp Quality Rating by identifying campaigns generating negative feedback, improving audience segmentation, reducing unnecessary messages, sending more relevant content, respecting opt-outs, and communicating only with appropriately opted-in customers.<\/p>\r\n  <\/div>\r\n\r\n  <button class=\"accordion\">4. Does WhatsApp Quality Rating affect messaging limits?<\/button>\r\n  <div class=\"panel\">\r\n    <p>Yes. Message quality is one of the factors associated with maintaining or increasing WhatsApp messaging capacity. Consistently poor quality and high levels of negative feedback can contribute to messaging restrictions or prevent a business from increasing its messaging limits.<\/p>\r\n  <\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\nvar acc = document.getElementsByClassName(\"accordion\");\r\n\r\nfor (var i = 0; i < acc.length; i++) {\r\n  acc[i].addEventListener(\"click\", function () {\r\n\r\n    for (var j = 0; j < acc.length; j++) {\r\n      if (acc[j] !== this) {\r\n        acc[j].classList.remove(\"active-acc\");\r\n        acc[j].nextElementSibling.style.display = \"none\";\r\n      }\r\n    }\r\n\r\n    this.classList.toggle(\"active-acc\");\r\n\r\n    var panel = this.nextElementSibling;\r\n    panel.style.display = (panel.style.display === \"block\") ? \"none\" : \"block\";\r\n  });\r\n}\r\n<\/script>\r\n\r\n<!-- FAQ Schema for SEO -->\r\n<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What causes WhatsApp Quality Rating to drop?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Common causes include messaging users without proper opt-in, sending irrelevant or repetitive content, excessive messaging, poor audience targeting, and campaigns that generate high levels of blocks, reports, or other negative feedback from recipients.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What does a red WhatsApp Quality Rating mean?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"A red WhatsApp Quality Rating generally indicates a low-quality state. It suggests that the business is receiving significant negative feedback from recipients and should review its messaging frequency, targeting, content relevance, and opt-in practices immediately.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Can a low WhatsApp Quality Rating be improved?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Yes. Businesses can improve their WhatsApp Quality Rating by identifying campaigns generating negative feedback, improving audience segmentation, reducing unnecessary messages, sending more relevant content, respecting opt-outs, and communicating only with appropriately opted-in customers.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Does WhatsApp Quality Rating affect messaging limits?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Yes. Message quality is one of the factors associated with maintaining or increasing WhatsApp messaging capacity. Consistently poor quality and high levels of negative feedback can contribute to messaging restrictions or prevent a business from increasing its messaging limits.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If your business uses WhatsApp Business API for broadcasts, notifications,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[616,613,617,615,614],"class_list":["post-2649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whatsapp-crm","tag-low-whatsapp-quality-rating","tag-what-is-whatsapp-quality-rating","tag-whatsapp-messaging-limits","tag-whatsapp-quality-rating-meaning","tag-whatsapp-quality-score"],"_links":{"self":[{"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/posts\/2649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/comments?post=2649"}],"version-history":[{"count":10,"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/posts\/2649\/revisions"}],"predecessor-version":[{"id":2663,"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/posts\/2649\/revisions\/2663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/media\/2660"}],"wp:attachment":[{"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/media?parent=2649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/categories?post=2649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/tags?post=2649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}