{"id":2534,"date":"2026-08-03T06:28:53","date_gmt":"2026-08-03T06:28:53","guid":{"rendered":"https:\/\/www.whatzcrm.com\/blog\/?p=2534"},"modified":"2026-08-03T06:28:54","modified_gmt":"2026-08-03T06:28:54","slug":"types-of-whatsapp-message-templates-explained-in-detail","status":"publish","type":"post","link":"https:\/\/www.whatzcrm.com\/blog\/types-of-whatsapp-message-templates-explained-in-detail\/","title":{"rendered":"Types of WhatsApp Message Templates: Explained in Detail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2534\" class=\"elementor elementor-2534\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97bf6d4 e-flex e-con-boxed e-con e-parent\" data-id=\"97bf6d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5738354 elementor-widget elementor-widget-text-editor\" data-id=\"5738354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Every WhatsApp Business template you send falls into one of three buckets: Marketing, Utility, or Authentication, and Meta decides which one applies based on content, not on what you label it as. Get the category wrong, and you&#8217;ll either see your template rejected or pay far more than you need to, since marketing messages cost several times more per delivery than utility or authentication ones.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Since July 2025, Meta has also moved away from flat &#8220;per-conversation&#8221; billing to per-message pricing, so category accuracy now has a direct line to your monthly bill. Below is a plain-English breakdown of each category, what they cost in 2026, and how to structure your templates so Meta approves them the first time.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.whatzcrm.com\/blog\/types-of-whatsapp-message-templates-explained-in-detail\/#What_Are_WhatsApp_Template_Categories_Really\" >What Are WhatsApp Template Categories, Really?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.whatzcrm.com\/blog\/types-of-whatsapp-message-templates-explained-in-detail\/#Marketing_Templates_Anything_Meant_to_Sell_or_Engage\" >Marketing Templates: Anything Meant to Sell or Engage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.whatzcrm.com\/blog\/types-of-whatsapp-message-templates-explained-in-detail\/#Utility_Templates_Transactional_Not_Promotional\" >Utility Templates: Transactional, Not Promotional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.whatzcrm.com\/blog\/types-of-whatsapp-message-templates-explained-in-detail\/#Authentication_Templates_Verification_Only\" >Authentication Templates: Verification Only<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.whatzcrm.com\/blog\/types-of-whatsapp-message-templates-explained-in-detail\/#How_Are_These_Categories_Priced_in_2026\" >How Are These Categories Priced in 2026?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.whatzcrm.com\/blog\/types-of-whatsapp-message-templates-explained-in-detail\/#Getting_the_Category_Right_the_First_Time\" >Getting the Category Right the First Time<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.whatzcrm.com\/blog\/types-of-whatsapp-message-templates-explained-in-detail\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.whatzcrm.com\/blog\/types-of-whatsapp-message-templates-explained-in-detail\/#Frequently_Asked_Questions_FAQs\" >Frequently Asked Questions (FAQs)<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_WhatsApp_Template_Categories_Really\"><\/span><span style=\"font-weight: 400;\">What Are WhatsApp Template Categories, Really?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Before a business can message a customer outside an active chat, WhatsApp requires that message to use a pre-approved template. Every template submitted through WhatsApp Manager gets sorted into one of three categories:\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Marketing, utility, or authentication. This isn&#8217;t a cosmetic label; the category determines your approval odds, your per-message cost, and even which messaging windows you&#8217;re allowed to use.<\/span><\/p><p><span style=\"font-weight: 400;\">A lot of businesses treat category selection as a formality during template submission. It isn&#8217;t. Meta&#8217;s own review system checks the <\/span><i><span style=\"font-weight: 400;\">content<\/span><\/i><span style=\"font-weight: 400;\"> of your template against its category rules, and if there&#8217;s a mismatch, you&#8217;ll see a &#8220;category doesn&#8217;t match&#8221; flag, a delay, or a rejection.<\/span><\/p><p><b>Also Read: <\/b><a href=\"https:\/\/www.whatzcrm.com\/blog\/how-whatsapp-business-greeting-message-works-and-50-message-templates\/\"><span style=\"font-weight: 400;\">How WhatsApp Business Greeting Message Works and 50+ Message Templates<\/span><\/a><\/p><h2><span class=\"ez-toc-section\" id=\"Marketing_Templates_Anything_Meant_to_Sell_or_Engage\"><\/span><span style=\"font-weight: 400;\">Marketing Templates: Anything Meant to Sell or Engage<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Marketing templates cover promotional and engagement-driven messaging, the kind meant to move someone toward a purchase or keep them interested in your brand. Think festive sale announcements, new product drops, re-engagement nudges to dormant leads, or event invites. If a message doesn&#8217;t clearly fit Utility or Authentication, Meta defaults it to Marketing, so this is effectively the catch-all category.<\/span><\/p><p><span style=\"font-weight: 400;\">Marketing is also the most expensive category to send, and it carries no volume discount at any scale; Meta prices it this way deliberately to discourage mass promotional blasting.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"Utility_Templates_Transactional_Not_Promotional\"><\/span><span style=\"font-weight: 400;\">Utility Templates: Transactional, Not Promotional<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Utility templates exist to keep a customer informed about something they&#8217;ve already opted into or transacted on: order confirmations, shipping updates, appointment reminders, payment receipts, or subscription renewal notices. The defining test is simple: does the message reference a specific transaction or account action the customer already took? If yes, it&#8217;s Utility.<\/span><\/p><p><span style=\"font-weight: 400;\">Utility templates are priced well below Marketing, and they&#8217;re free entirely when sent inside an open 24-hour customer service window (the period that starts when a customer messages you first).<\/span><\/p><p><b>Try<\/b> <a href=\"https:\/\/www.whatzcrm.com\/whatsapp-campaign-automation\"><span style=\"font-weight: 400;\">WhatsApp Campaign Automation<\/span><\/a><\/p><h2><span class=\"ez-toc-section\" id=\"Authentication_Templates_Verification_Only\"><\/span><span style=\"font-weight: 400;\">Authentication Templates: Verification Only<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Authentication templates have exactly one job: verifying identity. OTPs, login codes, password resets, and two-factor security checks all belong here. Meta restricts what you can include in these templates (no marketing copy, no extra links) specifically so they aren&#8217;t misused for promotion. In exchange, this is the cheapest category to send, often costing a fraction of a cent per message in markets like India.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"How_Are_These_Categories_Priced_in_2026\"><\/span><span style=\"font-weight: 400;\">How Are These Categories Priced in 2026?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">This is where a lot of older guides, including help-center articles still being republished this year, get it wrong. Meta retired its old &#8220;conversation-based&#8221; pricing model (one flat fee per 24-hour conversation, regardless of how many templates you sent inside it) on July 1, 2025. Billing is now strictly <\/span><b>per delivered template message<\/b><span style=\"font-weight: 400;\">, based on category and the recipient&#8217;s country code.<\/span><\/p><p><span style=\"font-weight: 400;\">In practice: Marketing messages carry the highest per-message rate and no volume discount. Utility and Authentication rates run roughly 80\u201390% cheaper than Marketing in the same market, and both get progressively cheaper as your monthly volume crosses Meta&#8217;s tier thresholds. Service replies and utility templates sent inside an open customer service window remain free. The takeaway for any business running WhatsApp at scale: your bill isn&#8217;t just about how many messages you send; it&#8217;s about which category each one is filed under.<\/span><\/p><div style=\"text-align: center; margin: 20px 0;\"><a style=\"display: inline-flex; align-items: center; gap: 8px; background-color: #25d366; color: #fff; padding: 12px 20px; border-radius: 8px; font-weight: bold; text-decoration: none; font-family: sans-serif;\" href=\"https:\/\/www.whatzcrm.com\/blog\/ready-to-use-whatsapp-template-messages\/\">\ud83d\udc49Templates for Automation <\/a><\/div><table><tbody><tr><td>\u00a0<\/td><td><span style=\"color: #000000;\"><b>Marketing<\/b><\/span><\/td><td><span style=\"color: #000000;\"><b>Utility<\/b><\/span><\/td><td><span style=\"color: #000000;\"><b>Authentication<\/b><\/span><\/td><\/tr><tr><td><span style=\"color: #000000;\"><b>Purpose<\/b><\/span><\/td><td><span style=\"font-weight: 400; color: #000000;\">Promotions, offers, re-engagement<\/span><\/td><td><span style=\"font-weight: 400; color: #000000;\">Transaction &amp; account updates<\/span><\/td><td><span style=\"font-weight: 400; color: #000000;\">Identity verification (OTP, 2FA)<\/span><\/td><\/tr><tr><td><span style=\"color: #000000;\"><b>Approval strictness<\/b><\/span><\/td><td><span style=\"font-weight: 400; color: #000000;\">Moderate<\/span><\/td><td><span style=\"font-weight: 400; color: #000000;\">Moderate<\/span><\/td><td><span style=\"font-weight: 400; color: #000000;\">Strict (verification content only)<\/span><\/td><\/tr><tr><td><span style=\"color: #000000;\"><b>Relative cost (2026)<\/b><\/span><\/td><td><span style=\"font-weight: 400; color: #000000;\">Highest, no volume discount<\/span><\/td><td><span style=\"font-weight: 400; color: #000000;\">80\u201390% cheaper than Marketing<\/span><\/td><td><span style=\"font-weight: 400; color: #000000;\">Lowest, often under $0.01<\/span><\/td><\/tr><tr><td><span style=\"color: #000000;\"><b>Free in service window?<\/b><\/span><\/td><td><span style=\"font-weight: 400; color: #000000;\">No<\/span><\/td><td><span style=\"font-weight: 400; color: #000000;\">Yes<\/span><\/td><td><span style=\"font-weight: 400; color: #000000;\">No<\/span><\/td><\/tr><tr><td><span style=\"color: #000000;\"><b>Common in WhatZCRM<\/b><\/span><\/td><td><span style=\"font-weight: 400; color: #000000;\">Broadcast campaigns, drip sequences<\/span><\/td><td><span style=\"font-weight: 400; color: #000000;\">Order &amp; appointment automation<\/span><\/td><td><span style=\"font-weight: 400; color: #000000;\">Login flows, secure sign-ups<\/span><\/td><\/tr><\/tbody><\/table><h2><span class=\"ez-toc-section\" id=\"Getting_the_Category_Right_the_First_Time\"><\/span><span style=\"font-weight: 400;\">Getting the Category Right the First Time<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span style=\"font-weight: 400;\">Since your template&#8217;s category is locked to its content, not its intent, the safest approach is to write each template as narrowly as possible for its purpose. A shipping update with a discount code tacked on isn&#8217;t Utility anymore; it&#8217;s Marketing, and Meta will usually catch it. Keep transactional messages transactional, keep promotional messages clearly promotional, and keep verification messages free of anything but a code.<\/span><\/p><p><span style=\"font-weight: 400;\">This is also where category strategy becomes a CRM problem, not just a template problem. Inside WhatZCRM, campaign templates, automated follow-ups, and lead-scoring triggers are managed from the same pipeline where deals, invoices, and proposals live, so when you&#8217;re deciding whether a message belongs in a drip sequence (Marketing) or an automated order update (Utility), it&#8217;s tied directly to where that contact sits in your deal stage, not sent as a one-off blast. That context is what keeps categorization consistent as your template library grows.<\/span><\/p><p><b>Also Read:<\/b> <a href=\"https:\/\/www.whatzcrm.com\/blog\/ready-to-use-whatsapp-template-messages\/\"><span style=\"font-weight: 400;\">Top 15 Ready-to-Use WhatsApp Templates for Automation<\/span><\/a><\/p><h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><p><span style=\"font-weight: 400;\">At the end of the day, WhatsApp template categories aren&#8217;t just a compliance checkbox; they decide what you&#8217;re allowed to send, how fast it gets approved, and what you pay for every single message. Marketing earns attention, Utility keeps transactions moving, and Authentication keeps accounts secure; mixing them up is usually what causes rejected templates or an inflated messaging bill. Get the category right from the start, and the rest of your WhatsApp strategy campaigns, follow-ups, and support runs a lot more predictably.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a20925d e-flex e-con-boxed e-con e-parent\" data-id=\"a20925d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b0f56 elementor-widget elementor-widget-html\" data-id=\"e4b0f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQs\"><\/span>Frequently Asked Questions (FAQs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n<style>\r\n.faq-container {\r\n  max-width: 800px;\r\n  margin: 0 auto;\r\n}\r\nbutton.accordion {\r\n  background-color: #25D366;\r\n  color: #fff;\r\n  cursor: pointer;\r\n  padding: 16px 20px;\r\n  width: 100%;\r\n  border: none;\r\n  text-align: left;\r\n  outline: none;\r\n  font-size: 17px;\r\n  border-radius: 8px;\r\n  transition: background-color 0.3s ease;\r\n  margin-top: 5px;\r\n  box-shadow: 0 2px 6px rgba(0,0,0,0.1);\r\n  position: relative;\r\n}\r\nbutton.accordion:hover {\r\n  background-color: #1EB857;\r\n}\r\nbutton.accordion.active-acc {\r\n  background-color: #1EB857;\r\n}\r\nbutton.accordion::after {\r\n  content: '+';\r\n  font-size: 20px;\r\n  font-weight: bold;\r\n  position: absolute;\r\n  right: 20px;\r\n  top: 50%;\r\n  transform: translateY(-50%);\r\n}\r\nbutton.accordion.active-acc::after {\r\n  content: '\u2212';\r\n}\r\ndiv.panel {\r\n  padding: 14px 20px;\r\n  background-color: #F9F9F9;\r\n  display: none;\r\n  overflow: hidden;\r\n  border-radius: 0 0 8px 8px;\r\n  border: 1px solid #E0E0E0;\r\n  line-height: 1.6;\r\n  margin-top: 4px;\r\n}\r\n<\/style>\r\n\r\n<div class=\"faq-container\">\r\n\r\n<button class=\"accordion\">1. What are the three WhatsApp template categories?<\/button>\r\n<div class=\"panel\">\r\n<p>WhatsApp template messages are classified into three categories: <strong>Marketing<\/strong>, <strong>Utility<\/strong>, and <strong>Authentication<\/strong>. Every template submitted through the WhatsApp Business API is reviewed by Meta and categorized based on its purpose and message content.<\/p>\r\n<\/div>\r\n\r\n<button class=\"accordion\">2. Why did my utility template get reclassified as a marketing template?<\/button>\r\n<div class=\"panel\">\r\n<p>This typically happens when a transactional message contains promotional language, discount codes, product recommendations, or unrelated offers. To remain in the Utility category, the template should focus only on an existing customer transaction without marketing content.<\/p>\r\n<\/div>\r\n\r\n<button class=\"accordion\">3. Are authentication templates cheaper than marketing templates?<\/button>\r\n<div class=\"panel\">\r\n<p>Yes. Authentication templates are generally the lowest-priced category because Meta encourages businesses to use them for secure login verification, one-time passwords (OTPs), and identity verification. Marketing templates typically have higher messaging charges.<\/p>\r\n<\/div>\r\n\r\n<button class=\"accordion\">4. Did WhatsApp template pricing change in 2026?<\/button>\r\n<div class=\"panel\">\r\n<p>The template categories remain unchanged, but Meta introduced a per-message pricing model beginning July 1, 2025. Instead of charging per conversation, each delivered template message is billed individually based on its category and the recipient's country.<\/p>\r\n<\/div>\r\n\r\n<button class=\"accordion\">5. Is a utility message free if sent inside the 24-hour customer service window?<\/button>\r\n<div class=\"panel\">\r\n<p>Yes. Utility template messages and free-form service replies sent within an active 24-hour customer service window are not charged. However, Marketing and Authentication template messages are billed regardless of whether the customer service window is open.<\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\nvar acc = document.getElementsByClassName(\"accordion\");\r\nfor (var i = 0; i < acc.length; i++) {\r\n  acc[i].addEventListener(\"click\", function () {\r\n\r\n    for (var j = 0; j < acc.length; j++) {\r\n      if (acc[j] !== this) {\r\n        acc[j].classList.remove(\"active-acc\");\r\n        acc[j].nextElementSibling.style.display = \"none\";\r\n      }\r\n    }\r\n\r\n    this.classList.toggle(\"active-acc\");\r\n\r\n    var panel = this.nextElementSibling;\r\n    panel.style.display = (panel.style.display === \"block\") ? \"none\" : \"block\";\r\n  });\r\n}\r\n<\/script>\r\n\r\n<!-- FAQ Schema -->\r\n<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What are the three WhatsApp template categories?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"WhatsApp template messages are classified into three categories: Marketing, Utility, and Authentication. Every template submitted through the WhatsApp Business API is reviewed by Meta and categorized based on its purpose and message content.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Why did my utility template get reclassified as a marketing template?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"This typically happens when a transactional message contains promotional language, discount codes, product recommendations, or unrelated offers. To remain in the Utility category, the template should focus only on an existing customer transaction without marketing content.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Are authentication templates cheaper than marketing templates?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Yes. Authentication templates are generally the lowest-priced category because Meta encourages businesses to use them for secure login verification, one-time passwords (OTPs), and identity verification. Marketing templates typically have higher messaging charges.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Did WhatsApp template pricing change in 2026?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"The template categories remain unchanged, but Meta introduced a per-message pricing model beginning July 1, 2025. Each delivered template message is billed individually based on its category and the recipient's country.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Is a utility message free if sent inside the 24-hour customer service window?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Yes. Utility template messages and free-form service replies sent within an active 24-hour customer service window are not charged. However, Marketing and Authentication template messages are billed regardless of whether the customer service window is open.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da26cd8 e-flex e-con-boxed e-con e-parent\" data-id=\"da26cd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4057f92 elementor-widget elementor-widget-html\" data-id=\"4057f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\nh1, h2, h3, h4, h5, p{\r\nmargin-bottom: 10px !important;\r\n}\r\np>span{\r\ncolor:#002050;\r\n}\r\np{\r\ncolor:#002050;\r\n}\r\nli{\r\ncolor:#002050 !important;\r\n}\r\nh3{\r\nfont-size: 1.8rem;\r\n}\r\nh2{\r\nfont-size: 2.2rem;\r\n}\r\nh4{font-size: 2rem;\r\n}\r\n\r\n<\/style>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Every WhatsApp Business template you send falls into one of&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[574,572,573,575,571,568,569,570],"class_list":["post-2534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whatsapp-marketing","tag-authentication-templates","tag-marketing","tag-utility-and-authentication","tag-utility-templates","tag-utility-vs-marketing","tag-whatsapp-template-categories","tag-whatsapp-templates","tag-whatsapp-utility"],"_links":{"self":[{"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/posts\/2534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/comments?post=2534"}],"version-history":[{"count":7,"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/posts\/2534\/revisions"}],"predecessor-version":[{"id":2541,"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/posts\/2534\/revisions\/2541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/media\/2542"}],"wp:attachment":[{"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/media?parent=2534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/categories?post=2534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whatzcrm.com\/blog\/wp-json\/wp\/v2\/tags?post=2534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}